|Cat in Frituur Fabiola|
The two groups made completely different choices. The 'non-thinkers' took the Monet or the van Gogh while the 'thinkers' were almost equally split between the cat posters and the art posters. In follow-up interviews the women who took the art picture home were happier with their choice than the cat posters. 75% percent of the cat poster owners regretted their selection. None of the art poster owners regretted theirs.
The women listening to their emotional side made better decisions than the women reasoning about their decisions.
So the next time I see a hugely popular cat picture on a photo-sharing site, I know that (maybe) the viewers really thought about it :-)